Privacy Policy

Privacy Policy

Introduction
Lite Liberty LLC (“we,” “us,” or “our”) values your trust and is committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you visit or make a purchase on liteliberty.com.

Information We Collect
We collect information both directly from you and automatically when you use our website.

a. Information you provide directly:
• Contact details: name, email, phone number, billing and shipping address
• Account information: username, password, and order history
• Payment details: card or third-party payment tokens (we do not store full card numbers; all payments are processed securely through authorized providers)
• Customer service messages and inquiries
• Marketing preferences and consent information

b. Information collected automatically:
• Technical data: IP address, browser type, operating system, device ID, referring pages, and timestamps
• Cookies and similar technologies: used for analytics, site optimization, and personalized experiences
• Usage activity: pages visited, searches made, and interactions with website content

How We Use Your Information
We use your data to:
• Process and deliver orders efficiently
• Handle returns, exchanges, and refunds
• Communicate with you regarding orders or inquiries
• Facilitate secure payments and prevent fraud
• Personalize your shopping experience
• Improve website performance and marketing efforts
• Send order confirmations and shipping updates
• Comply with applicable legal obligations

Legal Bases for Processing (if applicable)
Depending on your region, we process your information based on:
• Contract performance – to fulfill orders and provide services
• Legitimate interests – fraud prevention, analytics, and site improvement
• User consent – for marketing or cookie preferences
• Legal compliance – as required by law

Sharing & Disclosure of Personal Information
We only share data with trusted third parties who assist in running our business, such as:
• Service providers: shipping partners, payment processors, hosting providers, and marketing tools
• Analytics and advertising partners: for performance tracking and optimization
• Regulatory authorities: when legally required or necessary to protect our rights
• Business transfers: in the event of mergers, acquisitions, or reorganizations

All third-party partners are required to handle your information securely and only for authorized purposes.

California / CCPA – Do Not Sell or Share My Personal Information
If you are a California resident, you can request to opt out of the sale or sharing of your personal data by contacting support@liteliberty.com.

Your Rights
Depending on your jurisdiction, you may have the right to:
• Access, correct, or delete your personal data
• Opt out of marketing communications
• Request data portability
• Restrict or object to certain data processing activities
• Withdraw consent at any time (where applicable)

To exercise your rights, contact us at support@liteliberty.com with sufficient information to verify your identity.

Cookies & Tracking Technologies
We use cookies, tracking pixels, and similar tools to enhance site performance, personalize content, and analyze user activity. You can manage or disable cookies in your browser settings or through our cookie management tool.

Third-Party Links & Services
Our website may contain links to third-party platforms (e.g., payment gateways, social media). We are not responsible for how these third parties collect or use your data. Please review their privacy policies before submitting any personal information.

Data Security & Retention
We employ industry-standard security measures to protect your data. While no online platform is completely secure, we comply with all relevant data protection and breach notification laws. Personal data is retained only for as long as necessary to meet business, legal, or regulatory requirements.

Children’s Privacy
Our services are not directed toward children under 13. We do not knowingly collect data from minors. If we become aware of such data, it will be deleted promptly.

International Data Transfers
If you access liteliberty.com from outside the United States, your data may be transferred to and processed in the U.S. or other countries where our partners operate. We ensure that appropriate safeguards are in place to protect your information.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in practices, technology, or legal requirements. Any updates will appear on this page with a revised effective date. Continued use of our website signifies your acceptance of the updated policy.

Contact Us
For questions, requests, or privacy concerns, please reach out to us:

📧 support@liteliberty.com
🏢 Lite Liberty LLC
📍 58 Merriam Ave, Bronxville, NY 10708, United States